NOT Wieden+Kennedy Saddles Up For Showjumping
The visual identity and launch film for the new global equestrian Premier Jumping League is built around the most prominent fixture — the rail — and evokes athleticism to make the sport more accessible.
Walmart Redesigns Private Brand and Packaging
This is Walmart’s first major refresh of its private label brand in more than a decade. At the center of the rebrand is a refined logo paired with a bolder blue color and a more systematic approach.
Shutterstock Settles With FTC Over Subscription Features
Under the FTC’s proposed order, Shutterstock will pay $35 million, which will be used to provide full relief to the consumers harmed by Shutterstock’s illegal billing and cancellation practices.
Cornett Brands Holler ‘Cannabis For The Commonwealth’
Cornett has developed a branding platform for Holler, one of the first cannabis businesses licensed by the state of Kentucky. The brand identity draws from Kentucky’s roots, beginning with the name itself which evokes land, water, community and tradition.
Omnicom Expands Lola Brand in North America
Lola USA has been launched, a new North American agency formed through the integration of 180 US and adam&eveDDB New York. Headquartered across Los Angeles and New York, the agency launches with a client roster that includes Porsche, adidas, Molson Coors, Disney, JetBlue, and McCain. The move is part of an effort by Omnicom to streamline its network following its acquisition of IPG; heritage brands DDB, FCB, and MullenLowe were recently retired. Lola USA launches with a structure intentionally weighted toward creative talent, with 50% of the organization dedicated to creative roles.
New Look For New York State’s Oldest Brewery
Genesee reveals a refreshed identity by Sister Mary, celebrating its upstate New York roots and elevating the “Red Eye.”
Creative Comment: The Risk of Cultural Bias in AI
Creative professionals are increasingly using AI, but, says Moses Everett, we must not let its cultural biases erase, dominate or replace creative and strategic direction. Shining a light on cultures being overlooked and on the importance of diversity is part of the solution.
Commanders Unveil New Uniforms, Old Controversy
The NFL Washington Commanders return to their more traditional color scheme, and to a look evoking an era when the franchise, then known as the “Redskins,” won three Super Bowls between 1981-91. A new alternate spear logo is tip of a new controversy.
ArtVersion Advocates For National Law Firm Dinsmore
When Dinsmore came to ArtVersion looking to overhaul both its brand identity and digital presence, the scope of what that actually meant took a moment to land.
GDUSA Digital Magazine: April 2026
Our April 2026 Digital Magazine features our 26th annual Digital Design Awards and the list of 2026 Top Design Schools & Programs. Plus graphic design news, lots of news.
Maugé-Lewis: Teaching Design Thinking In The Age of AI
By Carole Maugé-Lewis, Professor Emerita at Kennesaw State University and Principal of MAUGEDESIGN. Her work bridges design education and professional practice, with a focus on integrating emerging technologies into the creative process. She is the author of the So! You and AI series, which explores the evolving relationship between designers and artificial intelligence. *** […]
Alice EyePromise Branding Bridges Science and Empathy
EyePromise’s new identity and digital platform adds to Alice’s expanding healthcare marketing portfolio. The challenge: translate complex science into emotional and emphathetic branding.
Campaign By This January Stands Out By Blending In
This January created optical art based on camouflage for the International Spy Museum’s new exhibit Designed to Deceive.
TDC Announces Finalists, Intros Type-High Physical Award
The Type Directors Club has announced 161 finalists from 40 countries for its TDC72 competition. This marks the first time the global organization has announced competition finalists in its nearly 80-year history.
Free Soul Packaging Puts Brand & Product on Equal Footing
Ragged Edge unveils a new identity for Free Soul, a viral women’s nutrition brand positioned as the home of women’s wellbeing.
Multiple Proforma Distributor Owners Nominated For Inc. 5000
Since 1982, the Inc. Magazine 5000 list has celebrated innovation, business growth, and entrepreneurship across the USA.
R/GA Book Chronicles 50 Years of Redefining Branding
The new release traces the creative company’s evolution from film pioneers to a defining, even transformative, force in modern brand design.
Doe-Anderson Sticks The Landing For Olympic Trials
Doe-Anderson debuts the branding system for the 2028 US Olympic Team Trials – Gymnastics to take place in Louisville KY, the final qualifying event before the LA28 Summer Games. The independent full service agency is based in Louisville and lays claim to being among America’s oldest.
Case Study: McL Builds Ashcroft Brand At Global Scale
Ashcroft partnered with Robin McLoughlin of McL to transform its brand into a unified global system designed to support growth, alignment and long-term value. As this case study reveals, the work elevated the brand from a marketing function to business infrastructure.
Creative Comment: The Meaning of ‘Taste’ In The Age Of AI
Brennan McGrath of Combo argues that as AI gets better at replicating ‘good taste,’ the brands that win will be the ones that can hold a little contradiction without smoothing it out, and can believe in something before it makes sense.
A Practical Guide To Inclusive Learning From Leading Voices
Structured around the six official commitments of the AIGA Design Educators Community Value Design Education Pledge, this new book — to be published in August — offers designers and educators a thoughtful framework for integrating inclusion, equity, and justice into their creative process.
Sydney Sweeney and American Eagle Reunited
Customers were clamoring for a new Sydney Sweeney campaign, says American Eagle CMO Craig Brommers. Now they have one dubbed ‘Syd for Short.’
Creative Comment: Branding Fast-Evolving Companies
Vincent Roffers of Agenda argues that, with companies and brands that are transforming, brand narratives must continuously adapt to reflect current capabilities and strategic shifts — or risk underselling the company’s true value.
Creative Comment: SWAG (And An Example) for Designers
How would you respond to a painful layoff? Emily Lozano, a Chicago graphic designer with experience in print, digital and packaging across many industries, is adapting to challenge and change. ‘You take action’ she says.
Sibling Rivalry Visual Identity Unites FOX Verticals
The new portfolio-led platform by Sibling Rivalry unites FOX’s verticals under a cohesive advertising brand. Grounded in ownership of hyper-passionate fandom, the identity emphasizes energy, movement and emotional intensity rather than abstract technology or purely data-driven motifs, and treats audience behavior as the hero.
Creative Comment: Best Work Is Not An Accident
Michael McDonald of Xhilarate, Inc., asserts that the best creative work does not happen by accident. He says: ‘Process should never be seen as the enemy of creativity. In reality, it is what allows creativity to become reliable, scalable, and stronger over time.’
Proforma Excels In Cultural Excellence Awards
Proforma CEO Vera Muzzillo states: “As a family-owned and operated business, we aim to ensure every team member feels the same connection and support that comes from being part of a family.”
Marc V. Stress Book Sees Branding As Infrastructure
Syracuse University professor and veteran brand strategist, Marc V. Stress, challenges performance marketing orthodoxy in his new book that offers a framework for building brands that compound instead of campaigns that depreciate. The core argument: brand isn’t a marketing expense — it’s infrastructure.
New Cougar Swatchbook Released By Domtar
Domtar’s updated Cougar swatchbook highlights extraordinary places, objects, and experiences, and features samples printed with offset, digital, and inkjet technologies.
Sagmeister To Host ADC Annual Ceremony
World-renowned designer Stefan Sagmeister will serve as host for this year’s Art Directors Club 105th Annual Awards ceremony, taking place on May 13 in New York. He says: “The ADC has always been proof that craft, beauty and commerce aren’t enemies — they’re co-conspirators.”
From Body Shop Frustration To Brand Opportunity
Agent Detail Inc. required a holistic approach to automotive branding – one that focused on narrative, identity, and community rather than features alone.
Koto Rebrands Mews For ‘Impact You Can’t Ignore
As Mews expanded beyond a traditional PMS, the brand needed to catch up with the scale, complexity, and value of the product.
SYLVAIN Turns Etsy Into Catalyst For Discovery
Following a pandemic peak, Etsy found itself in a hyper-crowded marketplace with little room to stand out. To invigorate the brand, they tasked SYLVAIN to reintroduce itself as a catalyst for creativity, discovery, and connection; not just a place to buy and sell.
Creative Comment: Professional Standards Can’t Be Optional
By Emmanuel Cruz Lampón, a senior graphic designer and art director based in Puerto Rico, argues that design impacts public life and, thus, must be more accountable.
Ready Set Rocket: What Trust Looks Like
Global asset manager TCW Group has introduced a rebrand in partnership with Ready Set Rocket, aimed at sharpening its positioning and clarifying its value proposition. The updated brand is anchored in the idea of Relentless Focus, including an expanded use of color beyond the limited palettes commonly associated with the sector.
Coffee Destination Shaped By Desert
Desert Kid Coffee is designed as a destination that reflects the visual language, energy, and character of the desert. To bring the vision to life, they partnered with New York-based branding agency The Working Assembly.
Mother Design Builds Trust For A Leading Digital Dollar
Mother Design developed a new identity for USDC, a fully backed digital dollar designed for stability and transparency, in a market challenged by inconsistent standards and declining trust. Circle is the issuer.
New Packaging Illustrates Tostitos Transparency
Brought to life by PepsiCo’s global design team, Tostitos new packaging is aimed at making product attributes more visible and accessible. Illustrations and ingredients are at the fore.
Enter Our Inaugural GDUSA Sports Design Awards
A new kind of GDUSA Award. Celebrating the very best sports design of 2026. It’s new, but very much fits our mission to raise attention — and elevate excellence — where growth and opportunity arise for the creative community — and to have a little fun along the way.
International Design Day 2026
IDD 2026’s theme The Spaces In Between focuses on the physical, digital, and emotional spaces where human connection is shaped.