For anyone who works in a creative industry like advertising, marketing, brand, web or graphic design, copywriting, or film and animation, AI’s impact cannot be overstated or ignored. But tools are dumb things, only as good as the people using them.
Pentagram’s website for the Federal government provides transparency for the public. But the use of AI tool Midjourney to create 1000+ illustrations exposes a fault line within the creative community. Paula Scher defends it as a modern best practice.
As AI agents increasingly take over tasks like shopping and web browsing, brands face the challenge of how to stay relevant when interacting with bots instead of humans. Jim Misener, President, 50,000feet, highlights strategies to help brands thrive in an era of bot-driven consumer interactions.
IKEA has launched IKEA Kreativ, a design experience meant to bridge the e-commerce and in-store customer journeys, powered by recent AI developments in spatial computing, machine learning and 3D mixed reality technologies.
Big Data, Big Design provides designers with the tools they need to harness the potential of machine learning and put it to good use through thoughtful, human-centered, intentional design.
For graphic designers, adding 3D work to the portfolio is quickly becoming standard practice. And it’s being made possible with innovative technology, such as AI and machine learning, along with more familiar workflows.
San Francisco-based global creative company Moving Brands appoints David Cameron as Creative Director. He is working with AI and mixed reality to enhance media engagement.
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