
The nation’s most popular news source for graphic design business, ideas, and opportunities.
The nation’s most popular news source for graphic design business, ideas, and opportunities.
FEATURE Highlight
forpeople refreshes Coca-Cola’s vitaminwater brand by crafting an identity that stands out in the crowded ingredient enhanced waters category.
With an assist from VML, Colombia’s leading salt brand, is turning superstition into fandom with “Bad Luck Reverser” packs.
COLLINS gave retailing giant Target’s $3 billion private-label brand a high value feel. Branding and packaging for the Up&Up brand is now more colorful and impactful; more than 2,000 products were involved in the three year project.
For Rhys Vineyards, CF Napa’s developed a custom illustration with an old world feel encapsulated in a “C” monogram that provides a window view of the high elevation vineyards of Centennial Mountain.
Design Army conceived a wildly fresh campaign for Morphe's just-launched Forbidden Collection. From animation to art direction, packaging to typography, real-life visuals and AI blur in a fantastical paradise where make up itself is the forbidden fruit.
Hunt Hanson has teamed up with Freixenet to revamp its brand identity in celebration of the Spanish wine producer's 110th anniversary. The new logo gives the brand a fresh twist and serves as a focal point.
Sunhouse recently partnered with skincare brand Simple for a refresh of its visual identity. Package design is simplified and sharpened through intentional use of typography, color palette and finishes.
Favorite Child developed packaging design for leading global golf brand Titleist’s newest, reengineered Pro V1 and Pro V1x golf balls. The design features a simple, precise and premium monoline.
The Pantone Color of the Year 2025 is Mocha Mousse, a rich, brown hue. It is said to reflect a global desire for comfort, connection and harmony in a turbulent world. The choice influences fashion, product, graphic design and more.
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