Hunt Hanson has crafted a new identity for Spanish wine producer Freixenet, accompanied by a redesign of its hero product, Freixenet Cordon Negro. The rebrand marks a significant milestone for the brand, reflecting its ongoing global growth and heralding a new chapter in its history. The design firm crafted the letterforms of the new wordmark drawing inspiration from the original Freixenet façade at its winery entrance in Sant Sadurní d’Anoia. The new logo also features a distinctive X element, said to symbolize a contemporary evolution of Freixenet’s essence. This icon is intended to serve as a focal point across diverse touchpoints.
The updated identity shines through on the sleek, premium packaging of their Cordon Negro cava. The new packaging for this product exudes sophistication and the revamped wordmark appears in heightened boldness on the bottle, raised embossing adding a premium touch. A ribbon intersects with the logo vertically, conveying the variant. And the Freixenet crest has also undergone a modernized transformation, incorporating the X icon.
Observes Founder and Creative Director Nick Hanson: “Throughout our partnership with Freixenet, we’ve navigated numerous brand refreshes. But this time, there was a refreshing willingness to delve into a more daring and transformative direction.” Adds Sergi Claramunt, International Marketing Innovation Director at Henkell Freixenet: “The design takes Freixenet to new heights as the premier choice in sparkling wine, capturing the essence of our exceptional quality and enabling us to reach new audiences with a style that stands out, and a spirit of Alegría de la Vida that leaves a lasting mark.”
