Design agency Sunhouse has refreshed the visual identity and packaging of skincare brand Simple. The new design seeks to enhance the brand’s efficacy credentials with a premium touch, while reflecting its ethos: “Everything your skin needs. Nothing it doesn’t.” The new design uses geometric shape language born from the leaf shapes in the logo, to balance Simple’s expertise with the inherent kindness the brand carries. The packaging design has been simplified and sharpened through intentional use of typography, color palette, and finishes, driving efficacy and gravitas in a crowded and often complex marketplace.
“Our goal was to recalibrate the brand’s assets and messaging in a more considered way, creating a framework that reduces complexity while highlighting Simple’s optimistic, open personality,” comments Chris Griffiths, Creative Director at Sunhouse. “The resulting design captures the beauty of simplicity in a chaotic world…”
