Terrapin Beer Co. has unveiled a comprehensive brand refresh that reimagines its visual identity across packaging, logos, taglines, and consumer touchpoints. The look blends artistic collaboration, music culture, and modern design to strengthen brand recognition while remaining true to the elements fans are familiar with. Rooted in creativity and long associated with craft beer culture and music, Terrapin officials describe the craft beer brand, a subsidiary of Tilray Brands, as evolving alongside a new generation of beer enthusiasts — modern, expressive, and community-driven — with a cohesive visual system across shelves, screens, and in-person interactions.
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Graphic highlights include:
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A modernized Terrapin logo
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Updated packaging for each beer in the portfolio, featuring artwork inspired by classic rock albums and lyrics
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New point-of-sale materials, merchandise, and retail visuals
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A new brand slogan: “Terrapin Beer. Sounds good.”
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Unified branding across all touchpoints, including packaging, website, and social media
Each beer now features distinctive packaging created within a streamlined design system. Artwork draws inspiration from iconic rock music and was developed by a roster of artists including Matt Leunig, Brian Steely, Justin Helton, Derek Perez, and Owen Murphy. Beyond packaging, the refreshed identity will roll out across Terrapin’s website, social media, brand activations, and its Athens-based brewery and taproom beginning this month.
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“Terrapin Beer Co. is known for its love of music, creativity, and — above all — great beer,” said Madison Faivre, Senior Brand Manager. “The new artwork brings a vibrancy and boldness to the brand that it hasn’t had before, while staying true to our roots and community focus. Creativity and storytelling were central to every decision, and we’re excited for consumers to experience that on shelves.” Founded in Athens GA in 2002, Terrapin is a subsidiary of Tilray Brands, a lifestyle and consumer packaged goods company operating across cannabis, beverage, wellness, and entertainment markets.
