For Return Of TCM’s In-Person Event
Sibling Rivalry developed the brand identity for the recent TCM (Turner Classic Movies) 13th annual Classic Film Festival. Sibling and TCM built on their rebrand partnership from 2021, giving the Festival a fresh look and feel for the in-person return of the event. Sibling’s work spanned OOH, environmental, merchandise, trailers, festival IDs, and on-screen graphics, as well as a special opening night experience.
“When we’re working with sub-brands and franchises that require their own distinct identities, we walk a fine line between staying close to the master brand and also creating something entirely new,” says Executive Creative Director at Sibling Rivalry, Lauren Hartstone. “Working with Katie Daniels, TCM creative director and team, we developed a distinct identity for their iconic festival that works as an extension of the master brand and also film festivals of the past, was an incredible opportunity to practice thoughtful design and brand architecture.”
The “C” in the TCM Film Festival logo is a nod to the iconic film reel that made up the TCM Film Festival logo in the past. Building off of the custom C, overlapping circular motifs, texts, and shapes, Sibling crafted a modern identity for the festival that pays homage to classic film and speaks to movie lovers of all generations.
Sibling Rivalry an independent creative agency known for its work with brands like BET, Lexus, and HBO.
