In anticipation of our 2026 GDUSA People To Watch annual feature — coming soon — we compiled a roster of People To Watch since 1963. You will find undisputed historical giants, legends and legends-to-be, as well as a few one-hit-wonders.
For 61 years, GDUSA has recognized people who embody the spirit of the creative community. This year we overweighted with people engaged in package design because of the opportunities it presents. Mohawk is exclusive sponsor.
David Schuemann joined CF Napa as Creative Director in 2001. He has since led the firm to become one of the world’s preeminent brand agencies specializing in the alcohol beverage industry.
After a decade working with top agencies throughout Los Angeles, Orange County, and San Diego, Dahl started BexBrands with her husband, Jeremy Dahl in 2012.