CREATIVE MANAGER GOODWILL OF CENTRAL TEXAS, AUSTIN TX
As Creative Manager for Goodwill Central Texas, I lead an extremely talented pair of designers and collaborate with a full team of creative minds. Our small but mighty in-house Marketing organization focuses on educating our community on sustainability, access to resources, and breaking barriers to employment.
At Goodwill Central Texas, it is our goal to transform lives through the power of education and work. We encourage our audiences to shop sustainably and leave the world better than we found it. We provide education, job training, certifications, and more, to truly change the lives of individuals and their families. We ensure that our design practices are accessible for all and have been awarded the Non-Profit Standard of Excellence award by the Web Marketing Association, helping to raise the bar for innovative and accessible design across non-profit organizations.
I am grateful to be a designer responsible for sharing this mission. And I am overwhelmingly proud to be part of an organization that does such good for our community.
TELL US HOW AND WHY YOU BECAME INVOLVED IN SOCIALLY RESPONSIBLE COMMUNICATIONS, AND SHARE ANY THOUGHTS ON WHY DESIGN CAN BE AN ESPECIALLY EFFECTIVE TOOL?
Design plays a crucial role in capturing public attention and synthesizing complex ideas. The power of storytelling in influencing perception and behavior is why I became a designer in the first place. Good design can distill vital information into a more accessible and engaging format, and great design evokes emotions and drives action in ways words often cannot.
At Goodwill Central Texas, we want to reengage our community in slow fashion and sustainability by elevating the idea of thrifting, buying second-hand, and recycling. Our team is particularly proud of our seasonal Lookbook project, where we challenge local artists and stylists in Austin to curate sustainable, thrifted looks entirely from our Goodwill stores.
Through editorial photography and layout, we can position thrifted ensembles as high fashion and encourage our community to make second-hand purchases their first choice.
GIVEN THE CONFLUENCE OF EVENTS AND CHALLENGES OUR SOCIETY NOW FACES, DOES THIS MOMENT PRESENT ANY SPECIAL OPPORTUNITIES, URGENCIES, OBSTACLES TO DESIGNING FOR GOOD?
Goodwill Central Texas is uniquely positioned to address shopping sustainably, recycling to protect our planet, and providing equal access to resources and education. Today, an influx of discussions and arguments surrounding these topics is flooding our media, and it can be difficult to cut through the noise.
With people’s awareness of the challenges of climate change and social inequality heightened, the use of design presents us with an opportunity to capture attention and inspire innovative conversations. Our goal at Goodwill is to engage underserved audiences, and we harness design as a tool for advocacy and education on these issues. We not only strive to create solutions that address immediate concerns, but also empower our local community to take action.
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