Head of Design/Art Director, Entertainment Community Fund, New York NY

I’m a Creative Director in NYC passionate about design that makes a difference. I collaborate with a wide range of clients, with a special affinity for nonprofits and mission-driven organizations. Whether I’m rebranding an organization, building an event identity, or shaping a campaign, I help causes stand out and make an impact. For me, it’s about using design to amplify voices, support communities, and spark positive change while ensuring the content is inclusive and accessible to all.

My work spans print, digital, video, and experiential, but I’m especially drawn to events because they bring all those elements together in one living environment. From invitations and animations to the graphics that bring the space to life, every detail contributes to the overall vision. I love the three-dimensionality of that challenge.

Currently, I lead the creative direction for the Entertainment Community Fund, a national human services organization that supports performing arts and entertainment professionals with services focused on health and wellness, career and life, housing, and financial assistance. This role allows me to design with intention, help people in meaningful ways, and serve a larger purpose. It brings together everything I value about design and reminds me every day why I do this work.

Tell us how and why you became involved in socially responsible design, any thoughts on why design is an especially effective tool in achieving positive goals, and, if you wish, give us an example of a project of which you are proud?

Design is powerful because it sparks emotion. Excitement, empathy, urgency — the kinds of feelings that stay with you. The best design isn’t just something you look at, it’s something you experience. And when it’s created with accessibility and inclusivity in mind, no one is left out. That’s when it’s most effective: it pulls people in, connects them to a cause, and moves them to take action. One of my favorite projects is the Entertainment Community Fund’s annual Gala because it’s a chance to be incredibly creative while supporting a cause that matters.

Each year begins as a blank canvas where I get to reimagine the theme, identity, campaigns, and environmental graphics that transform the space. I love shaping the journey from the instant someone receives an invitation to the moment they enter the room. A strong design builds anticipation and immerses people in an experience they can truly feel. Most importantly, it helps spread the word, generate support, and drive donations for the Fund’s vital services. That is what I love about this project and about design itself: it makes moments unforgettable, brings people together, and creates lasting impact.

Given the confluence of events and challenges our society now faces, does this moment in time present any special opportunities, urgencies, obstacles to designing for good?

We’re living in a time when society is shifting in ways that deeply affect our work as designers. With accessibility barriers, inequality, rights being rolled back, and the rise of AI, the urgency is clear. Design is everywhere, and that gives us both power and responsibility. It starts with us. Wherever you work and whatever you create, you have the opportunity to lead by example. Every detail matters, from the choices you make on the page to the systems you build in the world. Design decides who gets to participate and who is left behind. This is our chance to prioritize inclusivity and accessibility, and to use design as a voice for good